Peter Wilkinson | Social Media Consultant | International speaker
The international social media marketing consultant will suggest a range of ways in which your Facebook recruiting strategy may be going wrong – or simply ways in which you could tune a Facebook page recruitment drive for more tangible results. Most businesses appreciate the need to harness the power of social media technology but the international social media consultant can assist you in how to go about it.
1: Be aware that your prospect has a Facebook page too. Most people do. So one way to get onto their radar is to get involved with their activity – Like them, track them, interact with them. The international social media marketing consultant reminds you that the social network isn’t like traditional advertising – you need to engage your prospect in conversation.
2: But how do you find them? Start by analysing the social network, in conjunction with your international social media consultant if necessary. You’re looking to identify prospects, or places where prospects may be hanging out (Facebook groups for instance) by keyword searches. Find your recruitment market and engage with it.
3: Don’t be deaf. Not “hearing” what your prospects say is Facebook, (indeed all social media), suicide. The international social media marketing consultant reminds you that etiquette demands you reply to posts on your wall. If you don’t, people quickly disengage with you and your brand. Don’t destroy the conversation before it’s had a chance to grow.
4: Make sure your landing page is up to scratch. If you don’t have a Timeline already you are sadly lagging behind the, er, timelines. Your prospect wants to be engaged when he or she hits your page. So use Facebook’s technology to make the most of what they see. The more graphics, the more interaction, the more you’ll make your brand intentions apparent. And it’s brand intentions that enthuse a prospect enough to want to work for you.
5: The international social media consultant also reminds you that, while Facebook is all about conversing, it can also be about boring people half to death. If you want to be seen as engaging and authoritative, you should only post stuff that actually has relevance to your industry and to your prospects. Any “just had a lovely cup of tea” posts dilute your message.
6: Get clever, get interactive, get good candidates. The international social media marketing consultant points out that hooking prospects is just stage one. Now you need to enthuse and engage, with a coherent strategy for your page. Posting links and articles about how to get the job you are advertising is a great way to use Facebook for recruitment – it supplies relevant information and automatically whittles down the crowd.
The international social media consultant knows that Facebook can be a good ally in the hunt for fresh talent. As long as you use it as that talent would use it themselves.