Peter Wilkinson Panther Social Media
Social media is free to use once you’ve paid for the initial consultation with an international social media consultant. And it can be used to target candidates and job areas very specifically, bringing down the cost of an advertising campaign that may – for all its planning – be hitting as many inadequate eyeballs as it does good ones.
The international social media marketing consultant will tell you that one of the historic problems with recruitment has been its inability to accurately target its own market. That is to say, when you advertise a position, unless you do it within a highly researched client area, you’re laying yourselves open to an unpredictable quantity of returning candidates. And until you have gone through their applications, you won’t know how many respondents represent a worthwhile advertising spend.
The international social media consultant is able to show you ways of thinning the market out before you even start. By researching the demographic of the most likely type of candidate for your position, you can target only those areas of business related social media sites in which these candidates are to be found. And by using social networking to conduct preliminary contact with your potentials, you can further trim your recruiting costs – not having to pay for candidate travel to interviews, for example, unless a social media consultation has already revealed them to be worth pursuing further.
Ideally you want great candidates to be actively seeking you out. The international social media marketing consultant is able to increase your chances of doing just that.
The idea behind all social media marketing is essentially the same: to get people enthused about you in their own social groups. The theory states that people who get passionate about your brand are
a) Likely to have connections with others who would get similarly passionate about what you do, and
b) Will spread the word about your brand on your behalf, thereby raising your credibility in the eyes of your target market.
The international social media consultant will show that the ways in which social media is used for recruitment are based on the same desires. Here the endgame is to get your business involved with high flying candidates, who become enthused about you and want to work with you.
In order to do that, your international social media marketing consultant will tell you, you must first get connected to the places in which those high flying candidates are to be found. That means researching the social networks of well-reputed companies: and becoming aligned with reputable brands. The better your reputation the more great candidates you’ll find for less.