Peter Wilkinson Panther Social Media
When you’re building your social media strategy for internal recruitment and HR, what do you need to consider? An international social media consultant can open your eyes to the potential uses of social media not only for internal recruitment but for HR in general – so the first thing to do is define both terms.
Internal recruitment is the process by which existing company employees are recruited into new or vacant company positions. This may be a permanent move or it may be a result of the creation of a temporary task force. Panther’s social media marketing consultant can develop a programme of internal social media use, which allows your employees to use existing social media technology to fish for internal jobs in the same way they register their interest in external job families on sites like LinkedIn.
For internal recruitment, you need to consider how your social media presence is structured. Your international social media marketing consultant can teach you how to arrange your organisation into groups, in its social media presence allowing employees to share information about themselves with potential “next step” departments while at the same time preparing themselves through informal interviews, conversations with their possible future bosses.
HR as a broader discipline involves the total management of the human workforce tied up with an organisation. The essential responsibilities of the HR department are twofold – to ensure the happiness and fair treatment of the worker; and to make sure the worker is engaging himself or herself in a way commensurate with the terms of his or her contract.
An international social media consultant may develop a series of uses for social media within a specific organisation – all of which have a bearing on the HR department and its involvement. For a start, an HR department is duty bound to keep its finger on the pulse of developments within its organisation’s industry – as these may have implications for the workforce, and as they may also alter the way in which the company is going to be best served by its employees.
Social media is an excellent way for the HR executive to stay abreast of the current industry landscape. Simply expanding your network of contacts with the key players in your industry is enough to find potential new talent, which may one day be a good fit for your company. An international social media marketing consultant can help you represent your company in the right way, to the right people – establishing it as an industry authority and a place where talented individuals may desire to be employed.
The international social media consultant is also able to help HR departments understand the difference between valuable social media tools and those with no real application in the environment. As with many new or relatively new technologies there is often little expert knowledge on the side of the end user (the HR department). By taking advice from the professionals it is possible to find and cultivate fruitful uses of social media technology.