Social media strategy for recruitment agencies: What you should consider?

Peter Wilkinson Panther Social Media

This is the “opportune moment” for recruitment agencies to come out of their toe dipping stance with social media. Latest surveys over jobseekers in the UK came out with some staggering facts. Most jobseekers in theUKand all through Europe are using social media to not only search for their choice of jobs but also to interact with their potential employers. Two leading sites in this regard are Facebook (used by 64% of jobseekers) and LinkedIn (used by 52% of jobseekers). These stats have proved that jobseekers have found social media as an ideal platform to find suitable jobs.

After having a look at these facts it can be said that solely having a presence on social media is not enough for the recruitment agencies.  As with other organisations, they may require assistance from professional social media marketing consultant to plan their social media strategy. While developing a sound social media strategy to trigger growth of campaigns there are certain factors that need to be attended to.

1. Needs: The primary goal for any recruitment agency is to find the best talent for the vacancy. Before finding the talent it should be clarified what type of person is needed. After this question has been answered professionals need to start looking at the social media networks where such talent can be found. Look through the popular social media networks such as Twitter, Facebook and LinkedIn. Sort the type of workforce depending on the requirements. Once the source of talent has been identified strategies can be planned out by your social media marketing consultant.
2. Brand: Like any other business, you will not find the best candidates unless you can attract them to your brand. Social media marketing consultants are aware of this fact. With the right social media strategy you will create the right impression to jobseekers and help create a great brand image in social media. Jobseekers will seek only trustworthy and well connected recruitment agencies to back their job seeking bids.
3. Engagement: The dimensions of engagement for a recruitment agency have changed. Agencies do not sit back after posting their ads waiting for the phone to ring or door to open. With effective social media strategy they will actively seek candidates. Social media marketing consultants will help agencies create an engaging strategy that will include tweeting, blogging and making more friends and contacts in the social media sphere. All social media engagement should be well targeted and proportioned. If an agency posts too frequently it might be seen as desperate, while infrequent engagements can lead the contacts to fall away.
4. Honesty: The world has become a less tolerant and more cynical place. People are cautious to trust others nowadays. Recruitment agencies therefore need to have integrity and honesty in all dealings on social media to build trust in their followers.

Recruitment agencies will need to take these factors into account while planning their social media strategy. Getting help from an expert social media marketing consultant is a sensible first step for recruitment agencies launching in the social media sphere.