Chief Executive Officers, company boards and senior management need to up skill their social media. Not only for developing and managing their own personal brand, but also for showing leadership in this important area. Peter Wilkinson, international speaker and social media trainer guides senior manages helping them develop a robust personal social media brand and strategy so they can show leadership in their organisation. ’The Social Company’ and company culture are providing companies with a means to develop competitive advantage. Using social media to drive innovation and company-customer collaboration is key. Peter runs board briefing sessions to full engagement programmes for senior directors.
I have trained, given key note presentations and presented papers I have written on social media strategy, widely, from London to Moscow to Marbella. The most resent speaking assignment being in the ‘House of Lords’ where I spoke on ‘social media leadership, and innovation’.
Peter is also Managing Director of Panther Social Media. Panther provide services for social media strategy development, social media marketing deployment and programme management of transformational programmes to embed social media into a company’s culture with appropriate governance.
Peter has worked with boards and chairman of large global corporations to small SME companies. He brings an expert and practical perspective to developing a marketing mix for internal and external social media strategy and marketing.
Panther’s social media strategy and social media marketing services cover the full spectrum from senior board briefing and director training / mentoring sessions to a comprehensive set of social media services. Helping with the development of strategy to the full range of tactical services necessary for executing internal and external social media campaigns, you can tap into a wealth of skills at Panther.
Panther’s team have created a marketing Jobs portal http://www.socialmediamarketing.eu.com This is supporting marketing freelancers and job seekers so they can find contracts, jobs and help. Peter founded and with his team manage the LinkedIn group ‘Social Media Marketing UK’, which is a vibrant buzzing group focused on the UK market
For up to the minute information on social media strategy and social media marketing please visit my Blog http://socialmediastrategy.org.uk/blog/
Specialities
Social Media Strategy | Internal and External
- SMM board briefing, coaching & International speaking
- Social Brand monitoring – Investigations – Reputation
- SMM Brand energy transformational programmes
- SMM into the marketing mix
Social media consultant
Digital marketing | Strategy
Digital public relations
Social media optimisation
Search engine marketing
Search engine optimisation
PPC and Social PPC
Message strategy
Communications strategy
Integrated communications
Strategic marketing management